PAY PER CLICK

PPC stands for Pay Per Click a model of internet marketing in which a advertiser pays a publisher when the ad is clicked.

PPC marketing can be done in two ways through

• Facebook ads
• google ads

Google Adwords is an advertising services by google for business to display ads on google. Google adwords enables business to set a budget for advertising and only pay when people clicks the ads. It is focused on keywords.

Google Ads has...

• Search Ads
• Display Ads
• Video Ads

Social Media Marketing refers to the process of gaining traffic or attention through social media sites, SMM is a part of on page SEO because of link building and the goal of SMM is to drive quality traffic to your sites, landing page and blog.

Social Media Marketing has two type;

• Active SMM Promotion
• Passive SMM Promotion

Active SMM Promotion means adding links which leads from the content on the website towards social networks

• Facebook
• Twitter
• Linked in
• Youtube
• Google+
• Instagram
• Pinterest

SMO is a process of increasing the awareness of products, services and connect with customers, Social media just like search engine optimization the process of maximizing visitors to a website by archieving a top rank on search engines around specific keywords

In social media there are two important search engine you have to optimize for..

• The search function within each social network
• google search

Digital Marketing means marketing a products through digital channels to reach consumers such as search engines, websites, social media, emails and mobile apps etc..

Best topics in Digital Marketing

• Search engine optimization(SEO)
• Social media marketing(SEM)
• PPC
• Content Marketing
• Social media optimization(SMO)
• Web analytics
• Affiliate marketing 

OFF PAGE it helps to makes your website popular on the internet, It helps to increase the site ranking. on_page SEO techniques can get visibility in search engines but off_page SEO techniques is used to improve a website position in search engine results page(SERP).

OFF PAGE OPTIMISATION (basic level)

• Social networking
• Article submission 
• Blog marketing
• Directory submission
• Link bulding
• Backlinks(follow and dofollow link)

• ·         Internal link
• ·         Content
• ·         Alt & title tag
• ·         Keyword
• ·         Header tag
• ·         Meta descriptions